Greek Apparel
Blu Divinity
A bold Greek apparel brand identity — logo system, tags, merch mockups, and marketing collateral for a licensed clothing line.
Brand Story
Blu Divinity is a Greek apparel clothing line built for Divine Nine culture — delivering custom designs, affinity colorways, and licensed merchandise with a premium, collegiate edge.
Creative Direction
Classic serif typography with inline detailing, signature royal blue, and circular mark systems — designed to feel timeless on apparel, tags, and social.
Deliverables
Primary logo suite, hang tags, cover photo lockup, thank-you cards, and apparel mockups across multiple colorways.
Primary Mark
Full color logo
Brand Lockup
Cover photo & social identity
Brand System
Hang tag & alternate mark
Apparel
Merch mockups
Brand identity applied across affinity colorways and licensed Greek apparel designs.
Brand Collateral
Thank you cards
