Food & Beverage
Over the Top Lemonade
A bold, flavor-forward lemonade brand identity built for pop-ups, events, and retail-ready product lines.
Brand Story
Over the Top Lemonade brings premium handcrafted lemonade to community events, fundraisers, and retail — with a personality as vibrant and refreshing as the product itself.
Creative Direction
Playful, energetic, and unmistakable — a logo and visual system designed to stand out on signage, bottle labels, merch, and social content.
Deliverables
Logo system, lemonade flavor labels, event signage, business cards, and supporting brand assets for pop-up and retail rollout.
Primary Mark
Full color logo
Brand Lockup
Signature color application
The logo in its primary coral-and-yellow brand frame — ready for social, print, and product packaging.
Brand Collateral
Business card
In the Wild
Event signage
Brand identity applied to pop-up and event signage — built to grab attention and drive foot traffic.
