The Management Ent.
A structured logo system with crown, leaf, and book iconography — built for authority and creative management.
The idea behind the mark
An identity system that communicates leadership, knowledge, and growth — with supporting sticker icons for flexible brand applications.
Brand Story
The Management Ent. required a professional identity that positions the brand as a credible management and creative services entity — authoritative without feeling corporate or cold.
Creative Direction
Crown, leaf, book, and slogan sticker icons extend the primary logo into a versatile system — supporting social content, merchandise, and branded collateral with consistent visual language.
Package Scope
Full logo exploration including primary logo, logo mark, logotype, color palette, and formal brand presentation — following Heartwork's structured Logo Design Package workflow.
Full color logo
Full identity story
The complete Heartwork brand presentation — concept development and logo system exploration.
The Management Ent. · Brand Presentation · Heartwork Design Co.