UC Berkeley Unlocked
Event promotion design and conference graphics for an educational community gathering.
Project summary
UC Berkeley Unlocked required promotional materials that captured the energy and academic prestige of the event while remaining accessible and engaging for a diverse student and community audience.
The problem
Create event promotion materials that stand out in a crowded campus environment, communicate event details clearly, and reflect the prestige of the Berkeley brand.
Design solution
Bold typographic treatment with high-contrast layouts, clear information hierarchy for date/time/location details, and visual energy that drives attendance. Materials designed for both print distribution and digital sharing.
Project impact
Professional event materials that elevated the perceived quality of the conference and provided clear, compelling promotion across campus and digital channels.